IdeaPe
Instant · Digital · Easy · Access

Your Vision. Your Brand. Your Logo.

Soch Aapki, System Hamara.

Instant Digital Easy Access — AePS, BBPS and recharges, ready to run under your brand, on the API you already use, or from your counter.

White label gets
Your brand
Our stack
Live in 24–48 hours
Your pricing
Fully hosted
Custom solution gets
Your API
Your partners
Custom flows
Your reports
Sandbox access

One platform under both — same system, same payouts, same support.

Three ways to start

Which one are you?

Take the platform under your own brand, rebuild it around your own API, or start selling from your counter today.

24–48 hours

to go live

For businesses building their own brand

White Label

Run the entire platform as your own product — your name, your logo, your domain, your pricing. We stay invisible.

  • Your brand on every screen, receipt and app
  • Your own pricing and commission structure
  • Full distributor → retailer hierarchy under you
  • We look after the servers, the rules and the updates
Explore white label

2–4 weeks

to go live

For platforms with their own tech stack

Custom Solution

Already working with your own API company or bank? We connect to them and build the platform around them, instead of asking you to change.

  • We connect to the API company you already use
  • Keep the API and bank deals you already have
  • Custom modules, workflows and reporting
  • Sandbox access and technical documentation
Talk to an architect

Instant

to start selling

For retailers, kirana and mobile shops

Merchant Signup

Turn your existing counter into a banking point. Serve your neighbourhood and earn a commission on every transaction.

  • AePS cash withdrawal, BBPS bill payments and recharges
  • Commission on every successful transaction
  • Instant wallet settlement to your bank
  • Free to sign up — no setup cost
Sign up free
I
Instant

Live in hours, not years.

AePS, bill payments, recharges and travel — all switched on under your name the same day. Nothing has to be built first.

24–48 hoursto go live
D
Digital

Your brand, end to end.

Your logo, your website name, your rates, your commission. Every screen your customer sees belongs to you — not to us.

100%your brand
E
Easy

Your own API, our platform.

Already working with your own API company or bank? We connect to them and build the platform around them, so you do not have to drop anyone.

AnyAPI works
A
Access

Every counter, every town.

A distributor and retailer network that already reaches the small towns most banks still do not serve.

5,000+merchants live
What ships in the box

Every service, ready to resell

AePS Withdrawal

Cash withdrawal, balance check and mini statement

Aadhaar Pay

Take payment on a fingerprint — no card, no PIN

DMT

Send money to any bank account, same day

UPI Cashout

Customer pays by UPI, you hand over the cash

BBPS Bill Pay

Light, water, gas, loan and more, on one screen

Electricity Bills

All state power boards, with verified receipts

Offline Bill Pay

Take bill payments without internet. It updates later

Mobile Recharge

Prepaid recharges across every operator

DTH Recharge

Find the plan and recharge in seconds

Credit Card Bills

Pay credit card bills safely from your counter

CMS

Collect loan and EMI cash at your counter

Nepal DMT

Send money from India to Nepal

The dark cards are CMS and Nepal DMT — few white-label providers carry either.

IdeaPe
Why partners pick us

Built for trust. Designed for speed.

Your Brand, Not Ours

Your logo, domain and pricing on every screen. We never appear in front of your customer.

Your Stack, Your Call

Bring your own API and bank partners — or simply use ours.

Safety Included

Every payment is locked and recorded, so you get the safety without building it.

Partner First

One named manager from the first day to launch, and every day after.

See it working

This is the panel your shops will use

Watch a shop owner log in, do every service at the counter, and send the money to their bank. It plays on its own — nothing to click.

Open the full demo

Every name, amount and bank on these screens is made up for the demo.

What every partner gets

Everything, included.

Whether you launch under your own name, use your own API, or sign up as a merchant, the same platform and the same team sit behind you.

01

Complete Brand Control

  • Your logo, colours, domain and app name
  • Your pricing and commission slabs
  • We never appear in front of your customer
02

Bring Your Own API

  • We connect to the API company you already use
  • Keep the API and bank deals you already have
  • A test setup and full documents for your team
03

Safety You Get Free

  • Every payment is locked and protected
  • Aadhaar fingerprint check on every withdrawal
  • A full record of every transaction
04

Multi-Level Distribution

  • Distributor, super distributor and retailer tiers
  • Set your own margin at every level
  • Adding people, KYC and wallet already built in
05

The Full Service Catalogue

  • AePS, BBPS, recharges, travel and more
  • Supports 20,000+ national & regional billers
  • New services added without you rebuilding
06

Support That Stays

  • A named manager from day one
  • Fast resolution for disputed transactions
  • Always-on technical helpline
Partnerships & joining

Talk to our team

Direct Reach

Contact Information

Reach out to our corporate office anytime — we're happy to assist.

OFFICE ADDRESS

309, Third Floor, HB Twin Tower, Netaji Subhash Place, Pitampura, Delhi - 110034

OFFICE HOURS

Monday – Saturday 10:00 AM – 7:00 PM

Your details

Someone from our team will read it and get back to you.

I'm interested in

Still curious?

Frequently asked questions

Common questions from white-label partners, custom-integration teams and merchants.

White label is our ready platform running under your name — your logo, your website name, your rates. Everything behind it is ours. Custom is for businesses that already work with their own API company or bank: we connect to those and build the platform around them, so you do not have to change. Want to start fast? Take white label. Want to keep what you already have? Take custom.